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Mass Media: Advertising


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Paper Title
Description of Paper (yr=Year Written) (pgs=Pages) (fn=Footnotes) (s=Sources) ($=Price)

How Do Advertising Controls Affect the Freedom of Press?
Examines advertising and restrictions in the US; role of the FCC; degree of control in various forms of media. 79yr 7pgs 3fn 6s $62.65
An Advertising Campaign
Examines product advertising for Herford's Cows, and alcoholic beverage, to whom it appeals, and why. 80yr 4pgs 0fn 0s $35.80
Media Usage
An analysis of the various media outlets available for advertising campaigns by business, noting different types of media and strategy employed. 80yr 6pgs 2fn 6s $53.70
Review of Subliminal Seduction
by Wilson Bryan Kay. Symbolisms and subliminal suggestion techniques in advertising. 80yr 8pgs 8fn 9s $71.60
Analysis of Advertisement and Editorial
Looks at an advertisement for Infiniti automibles and the New York Times opinion article about Lithuania as using more emotional appeal than strict logic to persuade the reader. 90yr 6pgs 0fn 0s $53.70
The Portrayal of Women in Contemporary Television Commercials
An examination of sex stereotyping in television advertising concluding that advertising influences society's perception of appropriate sex roles and that advertising perpetuates the simplistic, symbolic stereotype regarding women. 91yr 10pgs 23fn 11s $89.50
Crisis in TV by Aimonson
Observes the impact that programs and commercials have on even the most passive viewing audience. 79yr 4pgs 0fn 0s $35.80
Children and Television
A history of television, specifically dealing with the steps taken to regulate children's programming and advertising. 85yr 9pgs 15fn 0s $80.55
"The Sponsor"
How commercial TV is a 'selling machine' dominated by sponsors. How modern TV presents certain ideas. 84yr 7pgs 0fn 0s $62.65
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Last Updated: 12/21/96
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