A Professional Public Relations Firm
Sacramento San Diego Irvine

Media Training

Working with the media can be the most credible, cost-effective way to spread your message.

Face-to-face contact between your executives and members of the media may sound scary, but it needn't be. We'll show you how to be comfortable with reporters - yes, even the most aggressive ones. We'll show you how the media can help you achieve your goals - because we'll show how to help them achieve theirs.

You'll be working with some of the most highly acclaimed reporters in California. People who have been there: Emmy award-winning TV journalist Steve Swatt; award-winning investigative reporters; and top-level political press aides.

We'll show you what reporters really want - and how to give it to them in a way that benefits your organization. We'll show you how to make good news newsworthy, and bad news flat and uninteresting.

Our media training for Orange County developer Kathryn Thompson has helped her with numerous appearances on national television, including Larry King Live. Her effective performance has led to invitations to White House press conferences.

Our extensive group media training for 500 leaders of the California Teachers Association was an important reason why the school voucher initiative was defeated.

We trained each in the discipline necessary to control a volatile political message. We also showed them basic rules of the media each would be working with.

Our trainees spoke to television, newspaper and radio reporters with authority, passion and commitment. They were the campaign's biggest asset. It showed up in the huge margin of victory on election day.

We trained athletes and media spokesmen such as Los Angeles Dodger Don Sutton, actor Dennis Franz, quarterback Steve Beuerlein and former baseball player Jay Johnstone.

News Media Relations | Crisis Communications | Government Relations | Corporate Communications | Grass Roots Lobbying | Media Training | Marketing/Advertising | Online Public Relations/Marketing Support